Along Bayreuth’s central shopping and retail axes, between Rotmaincenter and Richard-Wagner-Straße, the overall urban design concept emphasizes the small to mid-scale businesses of the area.
At key junctions such as Sternplatz, Kulturmeile and Schloßhof, urban design elements for rest and gathering are proposed. A "House for the Citizens" provides public hybrid programmes for information, presentation and business advertising.

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